Maison Arlo
Client
Maison Arlo, Paris
Year
2025
Discipline
Brand identity & packaging
Role
Creative direction
Overview
Paris
A new identity for a fourth-generation perfume house. We traded ornament for restraint — a typeface cut from the founder’s handwriting, flacons that hold light like glass should, and a box you open slowly.
01.
Flacon study
02.
Hand, light, ritual
03.
The quiet bottle
04.
Night edition
05.
Serum line
06.
The tube, unadorned